Strategic Diversification: A Path to New Market Leadership for Britannia Industries Ltd. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), [S. l.], v. 3, n. 1, p. 366–385, 2026. DOI: 10.64818/PIJTRCS.3107.8494.0049. Disponível em: https://www.poornaprajnapublication.com/index.php/pijtrcs/article/view/201. Acesso em: 10 jul. 2026.