Strategic Dynamics of Britannia Industries Ltd: A Holistic Analysis of Financial Performance, Marketing Excellence, and Competitive Position. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), [S. l.], v. 3, n. 2, p. 864–901, 2026. DOI: 10.64818/PIJTRCS.3107.8494.0076. Disponível em: https://www.poornaprajnapublication.com/index.php/pijtrcs/article/view/297. Acesso em: 7 nov. 2026.