Strategic Evaluation of British American Tobacco Company: Navigating Innovation, Ethics, and Market Dynamics. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), [S. l.], v. 2, n. 2, p. 470–506, 2025. DOI: 10.64818/. Disponível em: https://www.poornaprajnapublication.com/index.php/pijtrcs/article/view/172. Acesso em: 17 jun. 2026.