Decoding BBK Electronics: A Fresh Perspective on Its Business Model and Market Playbook. Poornaprajna International Journal of Teaching & Research Case Studies (PIJTRCS), [S. l.], v. 2, n. 2, p. 90–125, 2025. DOI: 10.64818/. Disponível em: https://www.poornaprajnapublication.com/index.php/pijtrcs/article/view/160. Acesso em: 17 jun. 2026.