Generative AI in the Marketing Industry: An Industry Analysis of Content Transformation, Consumer Engagement, and Firm Performance. Poornaprajna International Journal of Management, Education & Social Science (PIJMESS), [S. l.], v. 3, n. 1, p. 220–248, 2026. DOI: 10.64818/. Disponível em: https://www.poornaprajnapublication.com/index.php/pijmess/article/view/54. Acesso em: 4 jun. 2026.